Hi there, and thank you for stopping by. I’m a freelance live arts producer and copywriter with over 15 years of experience in journalism, marketing, PR, and digital content.
Qualifications and past experience
I finished my PgDip in journalism in June 2001, and I’ve spent my whole career since writing copy and creating content for employers and clients. In that time I’ve drafted print and online copy for:
- national and international brands (incl. Diet Chef, Sainsbury’s Bank, Kettler, Tui)
- industry bodies (incl. Sea Fish Industry Authority, Seafood Scotland)
- membership organisations (incl. Edinburgh Chamber of Commerce)
- charities (incl. Stonewall Scotland) and trade press (incl. Third Force News)
- live arts companies and events (incl. Siege Perilous, Big Comedy Gala)
Most recently, before going freelance, I spent almost two years as Campaign Manager with Yard, an award-winning digital agency in Edinburgh, where I was responsible for scheduling, commissioning and creating content for a number of key clients.
While at Yard I spent a lot of time researching, planning, writing, editing, proofing, and testing various types of online content and copy for companies like Sainsbury’s Bank, Executive Shaving, Sage, ROX The Jeweller, and Kettler.
Live arts marketing and producing
In January 2017, I left Yard to run live arts production company Civil Disobedience with my husband, Barry. As producers, our job is to help our roster of world-class artists market their work and bring it to stages and festivals around the world, so knowing how to write good copy is still very much at the heart of what I do.
Originally from Sweden, I grew up with a Swedish mum and a Kiwi dad. I was raised bilingual, mostly in Sweden but with a few childhood years in New Zealand, and I’m fluent in both English and Swedish.
I moved to London to work as an au pair in 1995, when I was 18. With the exception of a six-month period in 1996, when I studied English language and culture at the University of Gothenburg, I’ve lived in the UK ever since.
Having completed a BA Hons in sociology and psychology at the University of Westminster, I headed up to Edinburgh in August 2000 to start my journalism degree. I fell hard and fast for Scotland’s beautiful capital and decided to make it my home. Barry and I met in 2006 and currently live in the Leith area of the city centre, which we love.
If you have questions or want to discuss any projects, please don’t hesitate to get in touch.