I’ve set this page up to give a quick overview of my key copy/content skills, experience, and education. For a more detailed Curriculum Vitae, visit my my LinkedIn profile.
KEY CONTENT SKILLS
Copywriting and content – excellent
I have extensive experience of planning, researching and writing good copy for online and print; promotional, advertorial and editorial; blogs, news, features, onsite pages, guides, and social media content. See work samples for more details.
Technical – good
I’m familiar with the keyword research process, and drafting copy that is search engine optimised, including crafting effective page titles, H1s and meta descriptions.
Project management – excellent
Most of my jobs have involved a lot of project and relationship management, including both internal and external stakeholders at all levels. I’ve used several project management tools including Basecamp, Teamwork, Freedcamp, and Trello. I’m also very comfortable with Microsoft Office, Google Docs, and file sharing tools like Dropbox.
Website CMS – good
I’ve managed and created website content using various content management systems, including WordPress, Umbraco, Drupal, WMS, MODx, Contribute and dotEditor.
Civil Disobedience Productions: Edinburgh
Live arts producer and freelance copywriter: January 2017 – present
Civil Disobedience is all about art. We love managing great shows and helping talented performers reach new audiences. In addition to producing theatre, stand up, cabaret and performance art, we stage awesome events with a creative twist.
Yard Digital: Edinburgh (Agency)
Campaign Manager: February 2015 – December 2016
Yard is an award-winning digital agency that provides strategic SEO consultancy, analytics solutions and top quality content production for a range of market leading clients. I managed content planning, scheduling and production for several clients, including researching, writing, and editing copy.
Diet Chef: Edinburgh
Content Manager: September 2013 – February 2015
Diet Chef is an e-commerce company providing a weight loss solution by online subscription. I was based within the marketing team, with a focus on content development and copywriting for online marketing channels.
Invocas Group: Edinburgh
Marketing, Communications & Website Manager: July 2012 – September 2013
Invocas is an insolvency company, providing a range of debt solutions and insolvency support. I was responsible for the day-to-day management of all marketing channels and output, print and online.
TUI Travel Plc, TUI Language Division: Edinburgh
Online Content Coordinator: March 2011 – July 2012
TUI is a global travel and education company. I worked closely with the Language Division Ecommerce Manager to maintain and develop online content, channels and social networks for several language and activity camp brands across the UK.
Edinburgh Chamber of Commerce (ECC): Edinburgh
Marketing & Communications Executive: May 2008 – March 2011
The ECC is a membership organisation supporting business in the Edinburgh area. I managed all marketing output, overseeing the marketing budget and liaising closely with internal and external stakeholders to plan campaigns and deliver value for members.
Stonewall Scotland: Edinburgh (Charity)
Communications Manager: October 2006 – June 2007
Stonewall Scotland is a charity, promoting equality and justice for gay men, lesbians and bisexual people. My tasks included building up strong media relations and writing a range of content, such as news articles, features, news releases, and website copy.
Seafood Scotland (SFS): Edinburgh
Project & Communications Executive: January 2004 – October 2006
Seafood Scotland is non-political trade organisation for the Scottish seafood industry. My tasks included writing and sourcing editorial and promotional copy; coordinating media events and projects; developing and managing website content.
Sea Fish Industry Authority (Seafish): Edinburgh
Consumer Communications Assistant: October 2001 – January 2004
Seafish is a pan-industry organisation, supporting all sectors of the UK seafood industry. My work included writing articles, news releases and other copy; planning PR events; and assisting on major UK consumer campaigns.
Napier University: Edinburgh 2000-2001
PgDip Periodical Journalism: Pass
University of Westminster: London 1997-2000
BA Hons Sociology & Psychology: 2.1
Southwark College: London 1997
CPE (Cambridge Proficiency Exam) in English: ‘A’
University of Gothenburg: Gothenburg, Sweden 1996-1997
British & US cultural studies & language (one-semester course)
Alstromer Gymnasiet: Alingsas, Sweden 1992-1995