I’ve set this page up to give a quick overview of my key copy/content skills, experience, and education. For a more detailed Curriculum Vitae, visit my LinkedIn profile.
KEY CONTENT SKILLS
Copywriting and content – excellent
I have extensive experience of planning, researching, writing, and editing good copy for online and print; promotional, advertorial, and editorial; blogs, news, features, onsite pages, guides, and social media content. See my work samples for more details.
Project management and admin – excellent
The vast majority of my work has involved project and relationship management in relation to both internal and external stakeholders at all levels. I’ve used several project management tools including Basecamp, Teamwork, Freedcamp, and Trello. I’m very comfortable with Microsoft Office, Google Drive/Docs, and file-sharing tools like Dropbox and wetransfer.com.
Technical – good
I have a decent understanding of the keyword research process, and the importance of drafting copy that is search engine optimised, including effective page titles, H1s, and meta descriptions. I also have enough knowledge and user experience of HTML to navigate and tweak basic coding.
Website CMS – good
I’ve managed and developed websites and web pages using various content management systems, including WordPress, Umbraco, Drupal, WMS, MODx, Contribute and dotEditor.
Civil Disobedience Productions: Edinburgh
Live arts producer and freelance copywriter: January 2017 – present
Civil Disobedience is all about live arts. We love managing great shows and helping talented performers reach new audiences. We produce theatre, stand up, cabaret, music, events, and performance art on stages and at festivals around the world. Recent achievements include a much talked-about printed programme for our Edinburgh Fringe season, which saw 13 world-class artists/acts deliver 272 performances, generating a total of £165,297 in ticket sales and an estimated economic impact of £442,289.
Yard Digital: Edinburgh (Agency)
Campaign Manager: February 2015 – December 2016
Yard is an award-winning digital agency that provides strategic SEO consultancy, analytics solutions, and top quality content production for a range of market leading clients. I managed content planning, scheduling and production for several clients, including researching, writing, and editing copy. Notable achievements include project managing the ongoing delivery of a full calendar of online content for Sainsbury’s Bank, helping drive traffic to their product web pages and boost brand engagement.
Diet Chef: Edinburgh
Content Manager: September 2013 – February 2015
Diet Chef is an e-commerce company providing a weight loss solution by online subscription. I was based within the marketing team, with a focus on content development and copywriting for online marketing channels. Achievements in the role include drafting copy for a January email campaign that increased product sales by at least 100%.
Invocas Group: Edinburgh
Marketing, Communications & Website Manager: July 2012 – September 2013
Invocas is an insolvency company, providing a range of debt solutions and insolvency support. I was responsible for the day-to-day management of all marketing channels and output, print and online. Among other things, I initiated and project managed a full content review and rewrite of the brand’s three websites, including keyword research.
TUI Travel Plc, TUI Language Division: Edinburgh
Online Content Coordinator: March 2011 – July 2012
TUI is a global travel and education company. I worked closely with the Language Division Ecommerce Manager to maintain and develop online content, channels, and social networks for several language and activity camp brands across the UK. In addition to copywriting, I project managed the setup of social media networks for several brands, including drafting user guidelines and delivering basic social media training to staff.
Edinburgh Chamber of Commerce (ECC): Edinburgh
Marketing & Communications Executive: May 2008 – March 2011
The ECC is a membership organisation supporting business in the Edinburgh area. I managed all marketing output, overseeing the marketing budget and liaising closely with internal and external stakeholders to plan campaigns and deliver value for members. Achievements include initiating and managing a ‘One Step Ahead’ marketing campaign to promote a host of added value services to members, as well as the complete overhaul of membership print publication Business Comment, including a new look and a new, money-saving publishing deal.
Stonewall Scotland: Edinburgh (Charity)
Communications Manager: October 2006 – June 2007
Stonewall Scotland is a charity, promoting equality and justice for gay men, lesbians and bisexual people. My tasks included building up strong media relations and writing a range of content, such as news articles, features, news releases, and website copy. My PR work in this role generated media coverage in a number of mainstream publications, including The Herald and The Scotsman.
Seafood Scotland (SFS): Edinburgh
Project & Communications Executive: January 2004 – October 2006
Seafood Scotland is non-political trade organisation for the Scottish seafood industry. My tasks included writing and sourcing editorial and promotional copy; coordinating media events and projects; developing and managing website content. Achievements include initiating and project managing the complete restructure and redesign of the SFS website, plus all marketing collateral.
Sea Fish Industry Authority (Seafish): Edinburgh
Consumer Communications Assistant: October 2001 – January 2004
Seafish is a pan-industry organisation, supporting all sectors of the UK seafood industry. My work included writing articles, news releases and other copy; planning PR events; and assisting on major UK consumer campaigns, such as Seafood Week and the Fish and Chip Shop of the Year Competition, generating hundreds of thousands of pounds worth of positive publicity for the seafood sector.
Napier University: Edinburgh 2000-2001
PgDip Periodical Journalism: Pass
University of Westminster: London 1997-2000
BA Hons Sociology & Psychology: 2.1
Southwark College: London 1997
CPE (Cambridge Proficiency Exam) in English: ‘A’
University of Gothenburg: Gothenburg, Sweden 1996-1997
British & US cultural studies & language (one-semester course)
Alstromer Gymnasiet: Alingsas, Sweden 1992-1995